About Certified Fog Snob
About Certified Fog Snob
There are two kinds of people in this world:
those who complain about the fog… and those who feel at home in it.
Certified Fog Snob was created for the latter.
Born from a deep appreciation for moody coastlines and cities wrapped in marine layer—like San Francisco—Certified Fog Snob is an apparel brand that embraces overcast skies, diffused light, and the quiet magic that fog brings with it.
We believe fog isn’t dreary.
It’s atmospheric.
It softens edges.
It slows mornings.
It turns ordinary streets into something cinematic.
Our pieces are designed for people who prefer layered mornings over heat waves, who understand microclimates, and who don’t need bright sunshine to feel inspired. This is elevated, everyday apparel rooted in place, mood, and identity.
Certified Fog Snob isn’t just about weather.
It’s about perspective.
It’s for the ones who see beauty where others see grey.
For those who know that depth is more interesting than glare.
For anyone who’s ever felt a little smug when the forecast reads “overcast.”
We don’t chase the sun.
We chase the mist.
Welcome to the club. 🌫️